Reimagine Phoenix

This was a campaign created by Citizen Group to get the City of Phoenix on board to reduce the amount of trash sent to city landfills by 40% by the year 2020. I worked on the campaign concept with the team and developed the visual language of the campaign. I also worked on social media profiles, website content, as well as many out-of-home pieces for the campaign including billboards, large-scale posters, and garbage truck wraps. Additionally, I developed the storyboard for a video asset promoting the campaign and recorded the voice-over for it as well.