Stand For Trees

Stand for Trees is a Citizen Group campaign for Code REDD to promote the purchase of Stand For Trees Certificates. $10 saves a tonne of carbon from the atmosphere by keeping it in the forests where it belongs. I was on the team (with Art Director Morgan Marcani, Copywriter Tu Vu, Project Manager Sarah Flores and Creative Director Robin Raj) that designed the website and its content (infographics, marquee, etc.), and developed the strategy and creative for paid media posts to drive our target audience (millennials) to the site.