The mission of the Trust for Public Land is to connect land with people. The #OurLand campaign was created by Citizen Group to build awareness for the Trust for Public Land, and ultimately raise donations for their organization. I was part of the team that came up with the concept of the "Trust for Our Land". From there I worked with designer Kirsten Kjeldsen to define the visual style, and once a script was created I was involved in storyboarding as well as working with the production team finalize the video. The video and site were promoted through various social and paid channels, which I developed the creative for. I also developed several engagement ideas to further promote the campaign with the Phoenix public.